CPG brands don’t struggle because of marketing. They struggle because the business wasn’t designed to scale. Early decisions—product, margins, portfolio, supply chain, and go-to-market—often aren’t tactical. Get them wrong, and growth gets harder fast. At small scale, inefficiencies are easy to ignore and demand hides a lot. But as the business grows, critical decision points start to show up when margins tighten, complexity builds, supply chains strain and growth gets hard